Selling products online can be a lucrative venture with the right strategy and approach. Here's a step-by-step guide to help you get started:
Choose Your Products:
Decide what type of products you want to sell. Research the market demand, competition, and profitability of different product categories. Try to opt for unique products which others are not providing. May be with little variations, customizations so that you stand out in the crowd. Take time to choose, develop the right product.
Analyze your target audience, their preferences, and purchasing behavior. Identify gaps in the market that your products can fill. You could even run small surveys and collect view of target customers even before starting.
Create a Business Plan:
Outline your business goals, pricing strategy, marketing approach, and financial projections. A well-thought-out plan will guide your actions and decisions. No business start earning from the very first day. Always prepare yourself for the worst. Keep yourself and your team motivated.
Select a Sales Platform:
Choose an appropriate online sales platform based on your business needs. Getting your website developed is consumes time and money. Maintenance of such websites is also not easy. You could start with any online marketplace to sell products online.
Few Online Marketplaces are, Amazon (shares profit on every order), eBay(shares profit on every order), MyDailyGoods (No profit sharing on every order, plans starting from 250/- monthly).
Build Your Online Store:
Set up your store on the chosen platform. Customize the design, layout, and product listings to reflect your brand's identity. While other platform still need efforts in customization, banners, you could start with MyDailyGoods, where the biggest advantage is that you get your own shop to promote your brand. You get default banners, color theme set. If you want, you could change them any time. Everything could be done from mobile itself though, a web dashboard is also available. Even POS (Point of Sales) facility is available on dashboard for the shopkeeper to maintain records of both online and offline sales.
Create compelling product descriptions and attractive, genuine images. Highlight key features, benefits, and any unique selling points to entice potential customers. While on Amazon, Flipkart you might need to get a professional photoshoot done for you product to get them uploaded on these websites, on MyDailyGoods you could upload images clicked from your mobile. The platform is very simple and easy to use.
Payment and Security:
Every marketplace platform provides payment gateway facility so that shopkeepers could collect payments online. MyDailyGoods also provides you simple pay online or cod facility to offer to your customers.
Shipping and Fulfillment:
Decide on shipping options, rates, and carriers. You can handle shipping in-house or consider outsourcing to a third-party fulfillment center.
At MyDailyGoods you get three options:
a. No home delivery (Customer will come for self pickup)
b. Shopkeeper managed Home Delivery (You have a delivery boy to handle shipping)
c. MyDailyGoods, Third party shipping facility. (Ship Rocket)
Marketing and Promotion:
Develop a marketing strategy to drive traffic to your online store. Utilize a mix of digital marketing tactics such as social media marketing, content creation, email marketing, influencer collaborations, and paid advertising. MyDailyGoods marketing team could help you out in all this. You just need to decide how much business you want to generate and your target audience and area.
Provide excellent customer support through various channels like email, live chat, and phone. Address customer inquiries, concerns, and feedback promptly.
Legal and Regulatory Compliance:
Ensure that you adhere to local, regional, and national laws related to online selling, taxes, data privacy, and consumer protection.
Remember that success in online selling takes time and effort. Building a strong brand, delivering value to customers, and adapting to changing market dynamics are key to establishing a thriving online business.
MyDailyGoods Seller application
Install seller application from play store. Register by selecting your shop type by clicking the below link
My Daily Goods + - Apps on Google Play
Shopkeepers, sellers could share their shop link through whats app and take printouts of shop detail page with QR code and display it in and outside shop to inform customers about online shop.
MyDailyGoods Customer application
Customers will install this application and will search for a shop by name , city or location. And they could place order on it.
The play store link to download the application is given below:
My Daily Goods - Apps on Google Play